With over 11 years of E-Commerce experience under her belt, Sarah Melton focuses on consumer-based digital marketing analytics and sales strategy.

 An expert in sales and marketing optimization, her skill set centers around taking sales and E-commerce data and turning them into actionable changes to better reach desired ROI. 

 

Freelance/consulting

October 2019 - Present

Helping online businesses improve their sales strategy, SEO optimization, campaign management and management of their online business. 

Ecommerce Manager, Komando Shop - Kim Komando Radio Show

August 2017 - October 2019

-Oversee all online sales of digital, physical and subscription goods on multiple platforms and channels. 

-Manage website performance on Wordpress and Bigcommerce platforms. 

-Develop and implement overall sales strategy, track KPIs and report ROI to the business owner. 

-Monitor the P&L for cost cutting, accuracy and reporting.  

-Increased profit margin on physical electronics sales 8% in my first year.

-Increased ebook sales by 22% and ALV per book over 300%. 

-Managed successful migrations from Prestashop to Bigcommerce, Worldpay to Stripe and Bootstrap based custom site to Wordpress. 

-Created a voice commerce subscription product for Amazon Alexa. 

-Manage paid advertising on Google Adwords and Facebook.

Director of E-Commerce, Baby & Company

August 2015 - January 2017

-Development & implementation of online sales strategy.

-Data Analysis of Advertising, Marketing & Social Media as well as product sales.

-Building & Optimizing in house Facebook & Google ads, working with 3rd party marketing company.

-Provide insights and sales strategy for email marketing campaigns.

-Develop KPI’s and report ROI to business owners.

Increased online revenue 60% in 2016, growing the overall online sale from 8% of overall revenue to 18%.

-Increased Google Shopping revenue by 30% in the first month of optimization.

-Delegated to a team of 4 to 7 people for copywriting, content creation, and graphic design.

-Technical updates to Shopify site to improve overall UX and functionality.

Executive Assistant, Sin in Linen

August 2008 - December 2015

-Social Media Marketing
-Building & Managing Google & Facebook ads
-SEO implementation
-Managing sales on multiple platforms (Amazon, Ebay, Wayfair, Rebel Circus, Inkedshop)
-Amazon Top Holiday Seller 2009 & 2010
-Technical Updates to custom Magento & Ultracart sites to improve UX and functionality.

-Inventory management and sales forecasting.

Proficiencies

Google Analytics

Google Ad

Facebook Advertising

Web Development: Shopify, Magento, Wix, Wordpress, Prestashop, BigCommerce

E-Com Platforms: Amazon, Ebay, Etsy, Shopify, Ultracart, Magento, Prestashop, BigCommerce Enterprise, Squarespace, Wix

Online Tools: G-Suites, Google Drive, Google Ads, Facebook Ads, Search Console, Google Analytics, Screaming Frog, Mail Chimp, Unbounce, Klaiyvo, Trello, Slack, Basecamp, Adobe Analytics, SEO Moz

I am a BigCommerce Preferred Partner

Freelance Opportunities

Google Analytics

Set up, Optimization and Monitoring

Google Adwords

Set up and Optimization

SEO

Implementation and Optimization

Sales Strategy

Multi-channel and traffic source analysis

 
 

About me

I'm Sarah. Right now I'm freelancing as an Ecommerce Specialist. I love traveling and freelancing gives me the freedom to work from anywhere in the world (that there's internet). I post a photo of my "desk" when I'm traveling on my Instagram. Other than working and traveling I like hiking, rock hounding, working out and being an involved aunt. 

I do have blue hair, It's been blue for over a decade and at this point I look weird without it. 

 
INQUIRIES
 
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Seattle, WA, USA

©2020 by Im Melton LLC.

Oh What a World, What a World