With over 11 years of E-Commerce experience under her belt, Sarah Melton focuses on consumer-based digital marketing analytics and sales strategy.
An expert in sales and marketing optimization, her skill set centers around taking sales and E-commerce data and turning them into actionable changes to better reach desired ROI.
Professional History
Freelance/consulting
October 2019 - Present
Helping online businesses improve their sales strategy, SEO optimization, campaign management and management of their online business.
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Ecommerce Manager, Komando Shop - Kim Komando Radio Show
August 2017 - October 2019
-Oversee all online sales of digital, physical and subscription goods on multiple platforms and channels.
-Manage website performance on Wordpress and Bigcommerce platforms.
-Develop and implement overall sales strategy, track KPIs and report ROI to the business owner.
-Monitor the P&L for cost cutting, accuracy and reporting.
-Increased profit margin on physical electronics sales 8% in my first year.
-Increased ebook sales by 22% and ALV per book over 300%.
-Managed successful migrations from Prestashop to Bigcommerce, Worldpay to Stripe and Bootstrap based custom site to Wordpress.
-Created a voice commerce subscription product for Amazon Alexa.
-Manage paid advertising on Google Adwords and Facebook.
Director of E-Commerce, Baby & Company
August 2015 - January 2017
-Development & implementation of online sales strategy.
-Data Analysis of Advertising, Marketing & Social Media as well as product sales.
-Building & Optimizing in house Facebook & Google ads, working with 3rd party marketing company.
-Provide insights and sales strategy for email marketing campaigns.
-Develop KPI’s and report ROI to business owners.
Increased online revenue 60% in 2016, growing the overall online sale from 8% of overall revenue to 18%.
-Increased Google Shopping revenue by 30% in the first month of optimization.
-Delegated to a team of 4 to 7 people for copywriting, content creation, and graphic design.
-Technical updates to Shopify site to improve overall UX and functionality.
Executive Assistant, Sin in Linen
August 2008 - December 2015
-Social Media Marketing
-Building & Managing Google & Facebook ads
-SEO implementation
-Managing sales on multiple platforms (Amazon, Ebay, Wayfair, Rebel Circus, Inkedshop)
-Amazon Top Holiday Seller 2009 & 2010
-Technical Updates to custom Magento & Ultracart sites to improve UX and functionality.
-Inventory management and sales forecasting.
Proficiencies
Google Analytics
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Google Ad
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Facebook Advertising
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Web Development: Shopify, Magento, Wix, Wordpress, Prestashop, BigCommerce
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E-Com Platforms: Amazon, Ebay, Etsy, Shopify, Ultracart, Magento, Prestashop, BigCommerce Enterprise, Squarespace, Wix
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Online Tools: G-Suites, Google Drive, Google Ads, Facebook Ads, Search Console, Google Analytics, Screaming Frog, Mail Chimp, Unbounce, Klaiyvo, Trello, Slack, Basecamp, Adobe Analytics, SEO Moz
I am a BigCommerce Preferred Partner.
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About me
I'm Sarah. Right now I'm freelancing as an Ecommerce Specialist. I love traveling and freelancing gives me the freedom to work from anywhere in the world (that there's internet). I post a photo of my "desk" when I'm traveling on my Instagram. Other than working and traveling I like hiking, rock hounding, working out and being an involved aunt.
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I do have blue hair, It's been blue for over a decade and at this point I look weird without it.